More and more technology is being introduced to branding and promotional products. Now, NFC technology is finally being put into branding! Even better, you can pair it with your own brand! But wait, what is NFC Technology?

What is NFC Technology?

NFC (Near-Field Communication) is a form of wireless communication that enables two devices, one usually being a smartphone or other portable device, to establish communication and transmit data by bringing them close to each other (hence the name). The data transmitted is usually information such as pictures, videos, and audio files. No wires attached and no internet connection needed!

We got to see this technology live in action at the PPPC TOPS+ Show last week here in Montreal, and we knew we just had to talk about it!

I Get How It Works, Now What?

From sending clients directly to your website, to booking reservations or making direct payments, the possibilities are endless with this technology! Hosting a big charity event where you’re giving out free products? Add an NFC tag to it and link it directly to a donation page!

What Can I Use This Technology With?

Currently, this technology is available for a few different items from Spector & Co. These items include journals/portfolios, luggage tags, yoga mats, messenger bags, duffle bags, regular backpacks, briefs, drawstring bags, earbud kits, wine box accessories sets, and power banks!

We think this new technology and branding method is incredible, and it opens up a lot of creative options for your brand! With more and more technology being fused with branding and promotional products, it’s important to stay on top of the newest options out there and be innovative!